Together We Can Make a Difference

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Named Beneficiary:
In our ecosystem, charities are the named beneficiary. They hold the position of the vibrant flower - like a blossom, they radiate a captivating purpose and serve as a focal point, attracting attention and admiration. We showcase our beneficiaries, to ensure they receive the spotlight they deserve. Our intention is to elevate their visibility and educate our communities about the invaluable services they offer. Like a pollinator drawn to a flower, we aim to engage the community in a meaningful way, ultimately leading to substantial donations through our social enterprise model and fundraising endeavors.

• Our Named Beneficiary receives donations from Plants for a Purpose.

Board of Directors:
Our board of directors is composed of carefully nominated individuals who share a profound concern for our beautiful city of Calgary and its residents. Their primary responsibility is to ensure the effective utilization of the funds we raise. They meet quarterly to vote on the organization's direction.

• Our Board of Directors votes on important decisions, such as how to utilize the Plants for a Purpose fund.

The Team:
Our team comprises the two founders, a marketing specialist and a dedicated consultant. We are englightened by our director of community health and director of strategic operations. Much like the leaves that capture sunlight for energy, our team members harness their individual expertise to infuse vitality into our projects.

• Our Team propagates plants, grows new inventory, manages our online presence and operates the store.
• Our Team promotes the education of plant care and the healing nature of plants.

Partners:
We hold a deep appreciation for our partners, and we invest our time and energy in supporting them. These collaborations involve elevating brand awareness, promoting through social media, driving sales, and fostering a mutually beneficial relationship. We anticipate witnessing the collective growth of the seeds we plant together for years to come. Our partners offer significant value to Plants for a Purpose as we are invested in each other’s vision.

• We promote our Partners to our existing customers and vendors.
• We highlight Partners online through our website and frequently through social media channels.

Community Supporters:

Supporters are friends of Plants for a Purpose who have contributed to the progression of our ecosystem. These are individuals or companies that have contributed through startup donations, ongoing services, guidance, compassionate pricing/discounts, or donations for our fundraising campaigns. Their invaluable support is the cornerstone of our initiative.

• Our Supporters contribute to Plants for a Purpose through donations, guidance, services or customer discounts.

Our Customers:
In our enterprise, customers are the vital roots anchoring our growth, much like the intricate root system of a tree. They form the foundation from which our success sprouts, drawing sustenance and strength. As the roots absorb nutrients for the tree, our customers provide essential feedback, loyalty, and advocacy, nurturing the core of our existence. We aim to foster a symbiotic relationship where their needs are met, and, in turn, they become an integral part of our flourishing ecosystem.

• Our Customers power the Plants for a Purpose fund through their purchases in our shop.

Plants for a Purpose Fund:

• Revenue Collection - We collect 25% of the total revenue from all sales and allocate it to a fund.
• Fund Holding Period - The fund is never held for longer than four months. It is provided directly to the named beneficiary each quarter.

Donations:

• Donations - We collect 100% of financial donations and cover the transaction costs associated with the collection, ensuring that the entire donation amount goes into the fund.
• Material Donations - We accept items, goods, seeds and live plants as donations. We honor the arrangement set with the donor through our standard 25% model, or 100% by request.

Third Party Sales:

• Shop - We will post a third parties item in our shop, collecting 25% towards the fund and sending the remainder back to the third party seller.